Mida.so is a lightweight, free A/B testing platform designed to optimize website performance and enhance user experience. With features like a visual editor, advanced targeting, and one-click integration with Google Analytics 4, Mida enables users to create and manage A/B tests effortlessly. The platform supports up to 25,000 monthly tested users at no cost, allowing for extensive experimentation without financial barriers. Mida's minimal impact on site speed and compatibility with various website builders make it an ideal choice for businesses looking to implement effective conversion strategies quickly.